1. Founder composition: At least one female founder within the founding team. Participants must be at least 18 years old.

  2. Location: UK-registered company.

  3. Business stage: Company that has not yet raised a Series A round.

  4. Fundraising intent: Company that is planning to initiate a fundraising process within the next 6 to 12 months.

  5. Independent representation: Only one participant per company is permitted to participate to ensure independent representation.

  6. Interview logistics: Founder or co-founder must be available for a virtual interview (video call) lasting up to 45 minutes, scheduled within the next 14 days.

  7. Conflict of interest: Excludes direct competitors as defined by operating within the same product category, target market, or business model.

  8. Eligibility confirmation: All participation requests are subject to final approval at the discretion of the research team.

Survey: Eligibility Criteria

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